Stop writing custom parsers for Shopify, Mailchimp, and Google Ads webhooks. Dump the raw JSON into BigQuery, and let Forge auto-normalize it into queryable SQL tables.
Don't transform data in transit. Load raw webhooks directly to BigQuery, then let Forge normalize them in-place.
Connecting SaaS tools to your warehouse usually means:
Shopify order objects are deeply nested. Forge automatically breaks them into relational tables so you can calculate revenue by SKU easily.
{
"id": 450789469,
"email": "bob@example.com",
"total_price": "199.00",
"line_items": [
{
"id": 703073504,
"sku": "IPOD2008GREEN",
"price": "199.00",
"quantity": 1
}
],
"customer": {
"id": 207119551,
"first_name": "Bob",
"last_name": "Norman"
}
}
-- Table 1: shopify_orders SELECT id, email, total_price FROM shopify_orders; -- Table 2: shopify_orders__line_items SELECT _parent_id, -- Links to order sku, price, quantity FROM shopify_orders__line_items; -- Table 3: shopify_orders__customer SELECT _parent_id, -- Links to order first_name, last_name FROM shopify_orders__customer;
Join Shopify orders with Mailchimp email opens and Google Ads clicks using standard SQL. No complex JSON extraction needed.
Added a "How did you hear about us?" field in Shopify? Forge detects it and adds the column automatically.
Stream webhooks directly to BigQuery. Forge processes them instantly, powering live dashboards for Black Friday.
Start with our free tier. Process up to 500,000 rows/month at no cost.
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